{"id":5724,"date":"2025-03-10T15:37:22","date_gmt":"2025-03-10T12:07:22","guid":{"rendered":"https:\/\/ttr.ir\/blog\/?p=5724"},"modified":"2025-03-10T15:37:22","modified_gmt":"2025-03-10T12:07:22","slug":"%d8%ac%d8%af%db%8c%d8%af%d8%aa%d8%b1%db%8c%d9%86-%d8%aa%da%a9%d9%86%db%8c%da%a9%d9%87%d8%a7%db%8c-%d8%b3%d8%a6%d9%88-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b3%d8%a7%d9%84-%db%b2%db%b0%db%b2%db%b5","status":"publish","type":"post","link":"https:\/\/ttr.ir\/blog\/%d8%ac%d8%af%db%8c%d8%af%d8%aa%d8%b1%db%8c%d9%86-%d8%aa%da%a9%d9%86%db%8c%da%a9%d9%87%d8%a7%db%8c-%d8%b3%d8%a6%d9%88-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b3%d8%a7%d9%84-%db%b2%db%b0%db%b2%db%b5\/","title":{"rendered":"\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5"},"content":{"rendered":"<p>\u0633\u0626\u0648 (SEO) \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0633\u062a \u0648 \u0647\u0631 \u0633\u0627\u0644\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644\u060c \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0645\u06cc\u200c\u06a9\u0634\u0646\u062f. \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5\u060c \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc \u0628\u0631 \u0631\u0648\u06cc <strong>\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong><strong> (UX)<\/strong><strong>\u060c \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/strong><strong> (AI) <\/strong><strong>\u0648 \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc<\/strong> \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0627\u0642\u06cc \u0628\u0645\u0627\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0648\u0641\u0642 \u062f\u0647\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0628\u0647 <strong>\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644 <\/strong><strong>\u06f2\u06f0\u06f2\u06f5<\/strong> \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2>\u06f1. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <a href=\"https:\/\/ttr.ir\/blog\/ai-seo-site\/\">\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u0633\u0626\u0648<\/a><\/h2>\n<p>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0631 <strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/strong> \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5 \u0627\u06cc\u0641\u0627 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f. \u06af\u0648\u06af\u0644 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <strong>RankBrain <\/strong><strong>\u0648<\/strong><strong> BERT<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0627\u06cc\u062a \u0628\u0627 \u06a9\u0645\u06a9 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc:<\/p>\n<ul>\n<li>\u0627\u0632 <strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc<\/strong><strong> AI<\/strong> \u0645\u0627\u0646\u0646\u062f <strong>Surfer SEO <\/strong><strong>\u0648<\/strong><strong> Clearscope<\/strong> \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0628\u0647\u0631\u0647 \u0628\u0628\u0631\u06cc\u062f.<\/li>\n<li><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646\u06cc<\/strong> \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0628\u06a9\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<li><strong>\u0686\u062a\u200c\u0628\u0627\u062a\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f<\/strong> \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u062a\u0631 \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n<h2>\u06f2. \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc (Voice Search) \u0631\u0627 \u062c\u062f\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f<\/h2>\n<p>\u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0633\u062a\u06cc\u0627\u0631\u0647\u0627\u06cc \u0635\u0648\u062a\u06cc \u0645\u0627\u0646\u0646\u062f <strong>Google Assistant <\/strong><strong>\u0648<\/strong><strong> Alexa<\/strong>\u060c \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0645\u0647\u0645 \u062f\u0631 <strong>\u0633\u0626\u0648 <\/strong><strong>\u06f2\u06f0\u06f2\u06f5<\/strong> \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0627\u0647\u062f \u0634\u062f. \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc:<\/p>\n<ul>\n<li>\u0627\u0632 <strong>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc<\/strong><strong> (Long-tail Keywords)<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/strong><strong> (FAQ)<\/strong> \u0631\u0627 \u062f\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0628\u06af\u0646\u062c\u0627\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u0644\u06cc<\/strong><strong> (Local SEO)<\/strong> \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<\/ul>\n<h2>\u06f3. \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX) \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0632 \u0647\u0645\u06cc\u0634\u0647<\/h2>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0647\u0645 <strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644<\/strong>\u060c <strong>\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong><strong> (UX)<\/strong> \u0627\u0633\u062a. \u06af\u0648\u06af\u0644 <strong>Core Web Vitals<\/strong> \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f UX:<\/p>\n<ul>\n<li><strong>\u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f<\/strong> (\u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google PageSpeed Insights \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f).<\/li>\n<li><strong>\u0637\u0631\u0627\u062d\u06cc \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648<\/strong><strong> (Responsive Design) <\/strong><strong>\u0631\u0627 \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0645\u0633\u06cc\u0631\u06cc\u0627\u0628\u06cc<\/strong><strong> (Navigation) <\/strong><strong>\u0633\u0627\u06cc\u062a \u0631\u0627 \u0633\u0627\u062f\u0647 \u0648 \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-5726\" src=\"https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u0628\u0631\u0627\u06cc-\u06f2\u06f0\u06f2\u06f5-300x147.jpg\" alt=\"\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5\" width=\"300\" height=\"147\" srcset=\"https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u0628\u0631\u0627\u06cc-\u06f2\u06f0\u06f2\u06f5-300x147.jpg 300w, https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u0628\u0631\u0627\u06cc-\u06f2\u06f0\u06f2\u06f5-768x375.jpg 768w, https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u0628\u0631\u0627\u06cc-\u06f2\u06f0\u06f2\u06f5.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>\u06f4. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0633\u0626\u0648 \u0645\u0648\u0628\u0627\u06cc\u0644 (Mobile-First Indexing)<\/h2>\n<p>\u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5\u060c \u06af\u0648\u06af\u0644 \u0647\u0645\u0686\u0646\u0627\u0646 \u0628\u0647 <strong>Mobile-First Indexing<\/strong> \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627\u060c \u0627\u0648\u0644\u0648\u06cc\u062a \u0627\u0635\u0644\u06cc \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc:<\/p>\n<ul>\n<li><strong>\u0637\u0631\u0627\u062d\u06cc \u0648\u0627\u06a9\u0646\u0634\u200c\u06af\u0631\u0627<\/strong><strong> (Responsive Design) <\/strong><strong>\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0627\u0632<\/strong><strong> AMP (Accelerated Mobile Pages) <\/strong><strong>\u0628\u0631\u0627\u06cc \u0633\u0631\u0639\u062a \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0627\u0632 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0648 \u0648\u06cc\u062f\u0626\u0648\u0647\u0627\u06cc \u06a9\u0645\u200c\u062d\u062c\u0645 \u0648 \u0628\u0647\u06cc\u0646\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<\/ul>\n<h2>\u06f5. \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0633\u0626\u0648<\/h2>\n<p><strong>\u0648\u06cc\u062f\u0626\u0648 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5 \u0627\u0647\u0645\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062e\u0648\u0627\u0647\u062f \u06cc\u0627\u0641\u062a. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0631\u062a\u0628\u0647 \u0628\u06af\u06cc\u0631\u062f:<\/p>\n<ul>\n<li><strong>\u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0648\u06cc\u062f\u0626\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0632\u06cc\u0631\u0646\u0648\u06cc\u0633<\/strong><strong> (Captions) <\/strong><strong>\u0648 \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646<\/strong><strong> (Alt Text) <\/strong><strong>\u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0648\u06cc\u062f\u0626\u0648\u0647\u0627 \u0631\u0627 \u062f\u0631<\/strong><strong> YouTube <\/strong><strong>\u0648 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0622\u067e\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<\/ul>\n<h2>\u06f6. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc (Local SEO)<\/h2>\n<p>\u0627\u06af\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 <strong>\u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc<\/strong> \u0627\u0633\u062a\u060c \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc <strong>\u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc<\/strong> \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc:<\/p>\n<ul>\n<li><strong>Google My Business<\/strong> \u0631\u0627 \u0628\u0647\u200c\u0631\u0648\u0632 \u0646\u06af\u0647 \u062f\u0627\u0631\u06cc\u062f.<\/li>\n<li><strong>\u0627\u0632 \u0646\u0638\u0631\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong><strong> (Reviews) <\/strong><strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u062d\u0644\u06cc \u0648 \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0645\u062d\u0648\u0631 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<\/ul>\n<h2>\u06f7. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0628\u0647\u06cc\u0646\u0647<\/h2>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0647\u0645 \u062f\u0631 <strong>\u0633\u0626\u0648 <\/strong><strong>\u06f2\u06f0\u06f2\u06f5<\/strong>\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <strong>\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0628\u0647\u06cc\u0646\u0647 \u0634\u062f\u0647<\/strong> \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f<a href=\"https:\/\/ttr.ir\/\"> \u06a9\u0648\u062a\u0627\u0647 \u06a9\u0646\u0646\u062f\u0647 \u0644\u06cc\u0646\u06a9<\/a> <strong>ttr.ir<\/strong> \u00a0\u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0631\u0627 \u0628\u0647 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647 \u0648 \u06a9\u0627\u0631\u0628\u0631\u067e\u0633\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f <strong>UX<\/strong> \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0644\u06a9\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0646\u06cc\u0632 \u06a9\u0645\u06a9 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f.<\/p>\n<h2>\u06f8. \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u062f\u0646 \u0628\u0647 \u0627\u0645\u0646\u06cc\u062a \u0633\u0627\u06cc\u062a (HTTPS)<\/h2>\n<p>\u0627\u0645\u0646\u06cc\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0647\u0645 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0645\u0646\u06cc\u062a:<\/p>\n<ul>\n<li><strong>\u06af\u0648\u0627\u0647\u06cc\u0646\u0627\u0645\u0647<\/strong><strong> SSL <\/strong><strong>\u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0645\u0646\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0641\u0638\u062a \u0627\u0632 \u0633\u0627\u06cc\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/strong>.<\/li>\n<li><strong>\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0645\u0646\u0638\u0645 \u0628\u0631\u0627\u06cc<\/strong><strong> CMS <\/strong><strong>\u0648 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f<\/strong>.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-5727\" src=\"https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u06f2\u06f0\u06f2\u06f5-300x210.jpg\" alt=\"\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5\" width=\"300\" height=\"210\" srcset=\"https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u06f2\u06f0\u06f2\u06f5-300x210.jpg 300w, https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u06f2\u06f0\u06f2\u06f5-768x537.jpg 768w, https:\/\/ttr.ir\/blog\/wp-content\/uploads\/2025\/03\/\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646-\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc-\u0633\u0626\u0648-\u06f2\u06f0\u06f2\u06f5.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>\u06f9. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 (Schema Markup)<\/h2>\n<p>\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc <strong>\u0631\u06cc\u0686 \u0627\u0633\u0646\u06cc\u067e\u062a\u200c\u0647\u0627<\/strong> <strong>Rich Snippets<\/strong> \u0645\u0641\u06cc\u062f \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 <strong>Schema Markup<\/strong> \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li><strong>FAQ Schema<\/strong>\u0628\u0631\u0627\u06cc \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/li>\n<li><strong>Product Schema<\/strong>\u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a<\/li>\n<li><strong>Review Schema<\/strong>\u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0646\u0638\u0631\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/li>\n<\/ul>\n<h2>\u06f1\u06f0. \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647<\/h2>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 <strong>\u0633\u0626\u0648 <\/strong><strong>\u06f2\u06f0\u06f2\u06f5<\/strong>\u060c \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u0627\u0648\u0645 \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/li>\n<li><strong>Google Search Console<\/strong> \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0648\u0636\u0639\u06cc\u062a \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a<\/li>\n<li><strong>Ahrefs <\/strong><strong>\u0648<\/strong><strong> SEMrush<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0648 \u0631\u062a\u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/li>\n<\/ul>\n<h4>\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/h4>\n<p>\u0633\u0626\u0648 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5 \u0628\u0631 <strong>\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc\u060c \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc<\/strong> \u0645\u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0628\u0627\u0642\u06cc \u0628\u0645\u0627\u0646\u062f\u060c \u0628\u0627\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 <strong>\u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc <a href=\"https:\/\/ttr.ir\/blog\/%d9%85%d8%af%d8%aa-%d8%b2%d9%85%d8%a7%d9%86-%d9%84%d8%a7%d8%b2%d9%85-%d8%a8%d8%b1%d8%a7%db%8c-%db%8c%d8%a7%d8%af%da%af%db%8c%d8%b1%db%8c-%d8%b3%d8%a6%d9%88-%da%86%d9%82%d8%af%d8%b1-%d8%a7%d8%b3%d8%aa\/\">\u0633\u0626\u0648<\/a><\/strong> \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0631\u0642\u0628\u0627 \u067e\u06cc\u0634\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0633\u0626\u0648 (SEO) \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0633\u062a \u0648 \u0647\u0631 \u0633\u0627\u0644\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644\u060c \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0645\u06cc\u200c\u06a9\u0634\u0646\u062f. \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f5\u060c \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc \u0628\u0631 \u0631\u0648\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)\u060c \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc (AI) \u0648 \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0627\u0642\u06cc \u0628\u0645\u0627\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0633\u0626\u0648 \u0648\u0641\u0642 \u062f\u0647\u06cc\u062f. \u062f\u0631 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-5724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitla-marketing"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/posts\/5724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/comments?post=5724"}],"version-history":[{"count":1,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/posts\/5724\/revisions"}],"predecessor-version":[{"id":5728,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/posts\/5724\/revisions\/5728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/media\/5725"}],"wp:attachment":[{"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/media?parent=5724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/categories?post=5724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ttr.ir\/blog\/wp-json\/wp\/v2\/tags?post=5724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}